Coaching is usually still the exclusive domain of managers and executives. New Dawn's new Unlimited Coaching concept will change that. Goal: to coach all employees, from General Manager to intern. The Rotterdam scale-up iBanFirst received two months of free Unlimited Coaching as a gift and the reactions were positive. “No vague, new age stuff, but practical tips and insights.”
New Dawn launched in September 2022. To grab attention, New Dawn placed a remarkable open request: they were looking for an organization that wanted to receive free coaching for two months for employees in all job levels. The campaign aimed to introduce the innovative Unlimited Coaching proposition, an accessible coaching program with which New Dawn serves the widest possible target group.
